Portfolio: The Day schools service hits the USA

7th July 2016 By ,   0 Comments

Task: Create a promo and sales video for The Day’s news service for schools in the USA. The Day were looking to broker a deal with the education network, Follet, to distribute their amazing news packages for teachers and students.

Execution: SoR needed to “americanize” the current service and work with an american actress to create a bespoke film that would educate an independent audience about the product and functions of The Day USA.

Result: The video was sent to over 100k librarians and schools resulting in a partnership deal  between The Day and Follet Рgreat news all around!

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