Task: Create a video series to assist the London First Millennial campaign and drive voter registration for the EU Referendum.
Execution: Tackle to messy media campaign surrounding the referendum and look at how the result could impact different sectors and groups. SoR chose to look at students, migrants, farmers/food, those in big business and expats to personify the issue and engage different groups on the direct impact of leaving the EU. We used a quirky and creative style and tone, which increased our Facebook engagement by 30%.
Results: Drove 15,000 people to register to vote. Engaged and distributed our videos via London First and via the successful Bite the Ballot campaign.