Portfolio: EU Referendum Video Series

10th June 2016 By ,   0 Comments

Task: Create a video series to assist the London First Millennial campaign and drive voter registration for the EU Referendum.

 

Execution: Tackle to messy media campaign surrounding the referendum and look at how the result could impact different sectors and groups. SoR chose to look at students, migrants, farmers/food, those in big business and expats to personify the issue and engage different groups on the direct impact of leaving the EU. We used a quirky and creative style and tone, which increased our Facebook engagement by 30%.

Results: Drove 15,000 people to register to vote. Engaged and distributed our videos via London First and via the successful Bite the Ballot campaign.


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